As the use of the internet is growing rapidly, it becomes the key resource for people to get health related information and consultation. However, due to the internets’ unregulated nature, it is full of misleading or even dangerous tips circulating from pages, blogs etc. This, apart from the dangers to the life of individuals it also threatens to disrupt professional establishments such as the European Academy of Allergy and Clinical Immunology (EAACI).
Through the use of NOMAD EAACI and Critical Publics (CP) are aiming to redefine the crucial role of the allergy expert in information provision, as well as to make the experts in the allergy field part of the health services evolution, by creating solid communication lines with public opinion makers, policy makers, and, on top of all, patients. Specifically, allergic diseases impacts, causes, symptoms, prevention and immunotherapy declaration are the base themes to be deployed on the UK pilot.”