Nomad’s vision is to provide decision-makers with fully automated solutions for content search, acquisition, categorisation and visualisation that work in a collaborative form in the policy-making arena.
Politicians may use the Web2.0 in order to approach
the civilians in the following way:
Monitoring & Listening
Use of monitoring tools in order to find references related to the draft policy agendas and any relevant information related to the citizens’ needs, proposed solutions, and justifications. There is enough data available on the web that needs to be extracted before it can be used in government and policy modelling scenarios.
Promoting & Sharing
Use the relevant tools in order to ‘push’ the draft policy agenda into the relevant social media sites and blogs for feedback collection and/or citizens reactions.
The analysis and interpretation of opinions, judgments and prejudices found on the net is a core activity for the protection and the promotion of any brand, product and service, people in terms of visibility, reputation, credibility. Policy-makers should borrow this model from marketing (e.g. President Obama is a brand, similarly a policy is a product) to supervise, defend and emphasize their image in order to create a competitive advantage for the future. Thus it is very important, as a political strategy, to create a feedback between information gathered on the net and the definition of the political agenda. In this context, the expectation for the decision-maker is to become more receptive to accepting feedback and input in the policy making cycle.
Finally though the use of social media tools such as Wikis, LinkedIn, Yahoo Answers, politicians can collaborate with the relevant stakeholders (experts) in order to elaborate further and get more specific information related to a) Possible solutions for a specific problem, b) Justification for each solution, c) Feedback on what people feel about, and how strongly they support each solution etc.