Instagram Marketing: Your Complete Guide to Instagram Success
Do you want to learn how to market yourself and your business on Instagram?Are you looking for a resource to guide your Instagram marketing efforts?Whether you’re marketing on Instagram as an individual or as a brand, buy automatic instagram likes these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests.Each of these articles will help you understand and master a specific part of marketing on the Instagram platform.Is there a place for Instagram in your marketing plan?Do you want to use Instagram effectively for your business?Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions.In this article I’ll explain how to use Instagram to drive big results for your businessIs Instagram part of your social media marketing?Adding Instagram contests to your social media mix can quickly expand your reach.In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business.I’m somewhat ashamed to admit the moment my alarm starts ringing I swipe right on my iPhone and instantly open my Instagram app. There’s something so pleasing and addicting about scrolling through my visual feed to start the day. Double tapping the heart when something is like-worthy is invigorating. Yes, I have read all of the health studies that advise against starting your day in front of a screen, but it’s a guilty pleasure that I haven’t been able to kick (one to add to my New Year’s resolution list perhaps).Luckily, I’m not alone! I frequently catch my roommate scrolling through her feed in bed, not to mention my parents both have their own accounts (my dad recently read me his entire list of followers – it didn’t take very long).
But who’s on Instagram? Is it primarily a Justin Bieber following demographic or are we looking at an upper-class, chess-playing retirement community? After reading various studies the demographics vary, but lean towards a more youthful buy more instagram likes audience, the largest percentage of users falling into the 18-34 year old zone. A study conducted by found that the app is skewed towards urban, youthful women.If that isn’t the audience you’re targeting, you still should not dismiss the social network as a useless opportunity, because almost every male I know is on Instagram, and I would predict that each year more and more adults over 34 will be hopping on the Instagram bandwagon. Why do I predict this? Because it’s exactly what happened with Instagram’s parent company, Facebook. As most of you are aware Facebook started at Harvard, branched out slowly to other ivy-leagues, colleges across the country, and now has a wide international presence and includes demographics of every age, gender, race, etc. (I’d be willing to bet that your parents are on Facebook). In simple terms, it’s become a global phenomenon. But yet, it is true, the older you get the less likely you will be on the cutting edge of social media trends. For the lucky ones who have kids, youthful friends or coworkers to keep them young (like my parents) they’re likely to join these networks early-on and become just as, if not more addicted then younger generations. After a certain degree of popularity the older generations are bound to hop on the bandwagon. Also Instagram being a Facebook owned company is only going to speed-up the growth process for the newer platform (Facebook has an audience of over 1.3 billion monthly active users, which continues to grow at a ridiculously rapid rate).So if everyone who’s anyone is either on or likely to join Instagram, then why isn’t your business? Yes, I understand that your priorities may lie elsewhere, but if you can spare a few minutes a day or even a week then Instagram needs to be added to the priority list. In this post I’d first like to explore the current state of advertising on Instagram, and then dive into 10 tips that any business (yes, even those with 0 marketing dollars to spend on the platform) can use to effectively integrate Instagram.
The State of Advertising On Instagram
Now that we’re clear that Instagram is the new golden-child of social media, what about advertising on Instagram? Well, it’s not cheap, and it’s probably not available for most businesses. I know, life’s tough. With that said buy likes on instagram according to an interview with co-founder and CEO Kevin Systrom and“Our real value in the long run is going to be in the advertising space…We’re taking it slow on purpose because we don’t want to alienate the community that is so important to Instagram’s growth.”For about a year Instagram has slowly been granting select big brands (like Burberry, Michael Kors, and Macy’s) the ability to sponsor ads to targeted users. These typically large and well-known companies are hand-picked to take part in Instagram’s sponsored posts and the majority were chosen based on the precedent that they already post high-quality content that their audience have reacted favorably to. And yes, these ads can show up on your feed regardless if you’re following these brands or not. Ads are clearly labeled as sponsored and users have the ability to hide ads they’re displeased with as well as provide direct feedback to Instagram. According to Our aim is to make any advertisements you see feel as natural to Instagram as photos and videos many of you already enjoy from your favorite brands.” As an avid Instagram user, I’d say they’re doing a pretty great job, and that I’ve actually enjoyed many of the advertisements I’ve seen thus far, like this Old Navy ad below.