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Boris Karlofff
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A SUSTAINABLE SOCIAL MEDIA STRATEGY

The biggest reason businesses fail in social media is lack of strategy. Businesses have to remember to stop looking for "shiny new tools" just because everyone is using them and thinks they are the "holy grail" of the online world. It is paramount to take the time to learn the correct way to use social media, and implement the strategy that is twitter followers buy suitable for your business. And, the truth is social media should always come last in any planning you do for your business. It is also important to understand that social media is not the end-all solution to your business problems, and it should never be used as a replacement strategy or as a stand-alone. If you want to succeed with social media, there are some strategy steps you must take before you dive into the online world. So, let's strip away all the hype and go through the right steps that must be taken to help you determine if social media is appropriate for your business.

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Create an Action Plan with Measurable Goals

Develop a daily action plan for your social media strategy. You can start small by spending 30 minutes a day interacting on social media sites. Make sure to choose the social media networks that your customers use. Don’t put too much pressure on yourself to create award winning content, the important thing is to start somewhere and to stay buy twitter followers $5 on the top of your customers and prospects’ minds. Now associate a measurable goal with each action you outlined. You can determine appropriate benchmarks by doing some internet research and talking to other business owners who have tried similar tactics.

Have a destination and draw users back

Without some sort of destination to draw users back to and funnel subscribers, you’ll never achieve successful web community building that is protected from the rise and fall of social networks. If the history of the web has taught us anything, it is that networks can and will fall in and out of favor. Friendster or Orkut anyone? The greatest value exists in building your own community external of networks whose future can be unpredictable. Use them, but realize spending all buy twitter followers fast of your time there is at the opportunity cost of contributing to your own destination where you stand to benefit most. In other words, consider the cost of focusing entirely on social sites such as Twitter or Facebook vs participating in those networks and sending traffic to social content on your own site such as a blog, forum or community.

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